Dirt Conquers is a BMX show put on by Red Bull. When the event came to Guadalajara, Mexico, Red Bull asked me to design a booklet and a simple memento for the press attending the event.
A pop-up card was a good way to transmit the excitement of the jumps with some old-fashion 3D action.
The 20-page booklet featured all the BMX riders, a map of the tracks, and other useful information for the press.